About this film
When hurricanes and other catastrophic events disrupt everyday life, access to water becomes an urgent human need. U-Need Water and S Group developed this corporate messaging film to explain that need and why the organization matters in those situations. The creative connects the circumstances facing people affected by disaster with the purpose behind U-Need Water's work.
The film gives viewers a clear reason to understand the organization: the importance of water in a crisis. By bringing disaster-response water needs and U-Need Water's purpose into the same story, the message explains not simply what the organization is, but why it is needed.
Silver Telly Award | Corporate Messaging
